Living Proof

Get visibly healthier hair and styles that last. Living proof products use our patent technology that is lightweight, touchable, and repels style-destroying humidity and dirt.
Wash your hair less often with products that repel dirt and oil so your hair stays cleaner longer. Less washing, less styling, and more time spent on things other than your hair.


Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salon.
Quality to us means having the freedom to create the best products with attention and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product to guarantee our customers’ safety.
Our aim is to inspire and improve the work life quality of worldwide beauty professionals through concepts, products and services that will allow them to offer unique experiences to their clients.
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Eufora strives to create products that not only provide performance, but maintain a high level of integrity with unique ingredients and performance benefits above all.
You can count on Eufora to deliver substance without hype, because when it comes to quality, we believe there are no compromises.

They also have amazing products for men called Eufora Hero which was voted best men’s line.
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Interested in the different types of professional hair colour? Redken hair colour is divided into three categories – demi-permanent hair colour, permanent hair colour, and lighteners. Consult with your colourist to discuss how to best adapt trends such as highlights, baby lights and balayage to your individual style to achieve the deepest brunette, most vibrant red or coolest blonde.
Leaves hair stronger than before it was coloured.
Features original Chromatics with a modern, multi-dimensional finish and Chromatics Ultra Rich for those looking for a more solid, monochromatic finish. 
If you’re hesitant to commit to permanent colour on your hair, ask your colourist for a ShadesEQ service, a demo-permanent hair colour that delivers colour, shine, and condition to hair. Whether you are looking to refresh or tone colour, cover grey, enhance shine or achieve the season’s hottest red carpet trends, Shades EQ is always the answer.
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Keratin Complex
Smoothing Therapy

What’s the story behind Keratin Complex? It begins with keratin protein, the proven ingredient that helps make hair smooth, manageable and youthful-looking. From our signature Smoothing Therapy—the award-winning keratin hair treatment that started it all.
Keratin Complex’s revolutionary technology does not break the hair’s bonds, instead delivering the versatility of smoother, healthier-looking hair that can be styled wavy or straight as desired.


Elumen is non-oxidative, ammonia-free permanent hair that illuminates the hair inside out like never before.
• Improves the color intensity and durability of Elumen on bleached and highlifted hair
• Optimizes the electric charges inside the hair, allowing Elumen pigments to penetrate even damaged hair more evenly
• Care shampoo especially designed for Elumen Hair Color

• Reduces the washout of hair color
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Vibrant and pastel semi permanent colours. More vibrant, lasts longer and fades better.
UV reactive coming soon.
We are the artists
You are the canvas
Pulpriot is the paint


Olaplex was developed by Dr. Eric Pressly and Craig Hawker, two of the world’s leading chemists. This dream team invented a single ingredient chemistry, that is free of silicones and oils. Olaplex links broken bonds in the hair before, during and after chemical services.
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We carry Bio ionic told for your hair. Flat Irons, blow dryers, curling sticks/wands and irons as well as many brush sizes. We believe in only offering tools that we use ourselves, the are unique, save time and deliver supurior performance and quality.

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Call us at +1 (519) 940-3663

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